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Everything you want to know about Baidu Ads

Find the latest marketing trend and insight in China and FAQs about Baidu Ads

  • Why do you need an agency like us to advertise on Baidu?
    1. International businesses can only open Baidu Ads accounts with the help of agencies authorized by Baidu according to Baidu's rule. 2. Baidu Ads only supports Simplified Chinese, and there are strict reviews in China when it comes to advertising. A local agency like us can help a lot and save a lot compared with hiring Chinese marketers by yourself. 3. China's digital marketplace is unique and different from other countries, which requires localized marketing strategies (eg. Google doesn’t work in China). Our in-house professional marketing experts can help you quickly promote your business with Baidu Ads in China.
  • What is the Baidu Ads account opening process? And how about the cost?
    Generally, Baidu Ads account opening needs to go through the following processes*: 1. business evaluation 2. qualification review 3. contract signing 4. payment recharge 5. account activation (*The specific process will vary slightly according to your business) According to Baidu's regulations, international businesses need to pay an annual certification fee of 600 yuan and an annual account fee of 1,500 yuan to open a Baidu Ads account. In addition, if you choose our value-added advertising services (including localization for ad copy & keyword, ad optimization, data tracking and analysis, etc.) and one-stop data platform, there will be extra charge but it's optional.
  • What kind of businesses are not allowed by Baidu?
    Businesses cannot be promoted on Baidu including but not limited to: uncertified medical services, uncertified drugs, gambling, VPN, pornographic violence, Internet violations, etc. Besides, businesses such as loans and foreign exchange require relevant financial licenses and are limited to Hong Kong, Macao, and Taiwan. If you are not sure whether your business belongs to Baidu's prohibited business, please contact us for business evaluation.

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