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Best Way to Promote Your Brand Using Short Videos in China: Baidu Baike Marketing Paid Resources.

These days, marketing is not just to sell products or services. It is more about the brand itself. A good brand connects with people at an emotional level, they feel good when they buy the brand. Purchasing is an emotional experience and having a strong brand helps people feel good at an emotional level when they engage with the company.

Then how to build a brand to communicate with your users? Well, brand storytelling is one of the most effective ways to capture attention, engage, and even encourage them to purchase. The way to tell your brand story is various but in an age where most people are crazy about short videos, there are increasingly brands starting to use short videos to introduce their brands to their target audiences. We have to admit that videos can spread more quickly and catch people's attention better than text.

As we introduced before, you can tell your brand story to introduce your brand to the Chinese with a Baidu Baike page. However, brands are not allowed upload videos on their Baike page according to Baidu's rules unless they choose one of the Baidu paid resources: Baike Brand Story.

Baike Brand Story

Baike Brand Story is a Baike section that tells people a brand story through a 3-minute short video. At the same time, Baidu will promote this short video to the target audience with Baidu Search Ads and Feed Ads.

Advantages of the Brand Story


Compared to Wikipedia, Baidu Baike are more authoritative after cooperating with a large number of authoritative institutions. In other words, the Chinese regard Baike as a reliable and trustable information source platform.

More visible

With the Brand Story, the 3-minute short video about your brand will rank top 1 on the search results page. Besides, feeds relevant to your brand will show this short video at the bottom of the feed page. Both of them can make your brand more visible in China and reach more potential audiences.

Non-advertising signs

One of the important features of the Brand Story is that your Baike page will show as an organic search result instead of an advertising result, which is more friendly to users.

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Want to learn more about Baike Brand Story? Contact us for free.

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