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Advertising on Xiaohongshu

  • Xiaohongshu Ads Official Agency

  • Xiaohongshu Business Account Setup & Verification

China's Instagram

Xiaohongshu is recognized as one of China's most influential lifestyle platforms and a pivotal consumer decision-making portal.

And thanks to a vast network of influencers and user-generated content, Xiaohongshu is unparalleled in influencing consumer choices, making it a prime entry point for brands targeting China and the global Chinese diaspora.


260 Million

Monthly Active Users


Young Users

30 Billion

Daily Posts Exposures


Affinity for premium-priced items

Grow your business in the China's Market with Xiaohongshu Ads

Utilize Xiaohongshu Ads to enhance brand visibility and drive conversions in the Chinese market by leveraging quality content and targeted traffic.




Advertising & Analytics



Business Account &

Branded Hashtag



Content Generated by Brand/Influencer/User

Xiaohongshu Ads

Brand Zone

Precision-targeted ads that weave into Xiaohongshu's discovery page feed


Xiaohongshu Ads

Splash Ads

Promote your brand on the app launch screen in a full-screen image/video ad 


Xiaohongshu Ads

Search Ads

Keyword-triggered ads placed prominently in Xiaohongshu's search results page


Xiaohongshu Ads

Feed Ads

Precision-targeted ads that weave into Xiaohongshu's discovery page feed


Our Xiaohongshu
Marketing Services


Brand Evaluation &
Content Strategy

Content Creation & Management

We analyze industry trends, audience behavior, and content preferences, merging them with your brand position and Xiaohongshu insights to create tailored content strategies.

We tailor content to Xiaohongshu trends, ensuring on-brand posts that align with marketing goals. With optimized titles, content, and hashtags using Xiaohongshu's algorithms, we maximize reach.

China's Influencer Marketing Campaign

We offer tailored China's influencer marketing campaigns to help you target various product/service sectors to streamline your marketing journey and minimize your campaign costs.

Xiaohongshu Group Management

From page enhancements to store ties, we craft a premium brand image. Interact with your audience through comments and automated responses in private messages for a solid brand-user connection.

Create & Verify the Business Account

We help you set up and verify your brand's Xiaohongshu business account for content management and advertising, boosting verification success chances.

Efficient Advertising Strategy

Customized Xiaohongshu ad strategies including feed ads, search ads, brand zones, and splash ads, all curated to maximize brand exposure and attract potential clients.


Successful Cases on Xiaohongshu


Transitioning from a “zero-sugar biscuit” to a “joyful anti-glycation snack”, Oreo integrated seamlessly into daily scenarios like “office tea breaks, work/school breaks, weight loss diets, snack DIYs, and home movie marathons” on Xiaohongshu.


Collaborating with influencers across “student life, professional insights, food DIYs, couples, and lifestyle” niches, and focusing on top-quality content for both feeds ads and search ads. Oreo achieved a remarkable boost in brand search queries, leading to a spike in sales.


Search Index


Post Publication Index

Contact us today

Important Considerations Before Submission

1. Please provide the correct contact information, and we will reach out to you soon after you submit the form.

2. Submitting the form indicates your intention or plan to inquire about Xiao Hong Shu marketing services. If you have no intention, you do not need to submit the form.

3. Only companies are eligible to advertise on Xiao Hong Shu marketing. If you are an individual, you do not need to submit the form.

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