Explore the types of Baidu Ads

There are various types of ads on Baidu. Find which Baidu Ads types are best suited to your unique marketing needs in China.

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Overview of Baidu Ads Types

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Baidu Search Ads

Based on the Baidu search engine, show your ads when people search for keywords related to what you offer. Pay when people interact with your ad such as clicking.

Search Ads Formats

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