2022 Baidu E-Commerce Marketing: 3 Features Help You Drive Sales

China's retail e-commerce market has been the largest in the world since 2013. In 2020, e-commerce sales in China stood at $1.3 trillion and that number is projected to increase to almost $2 trillion by 2025.

Despite the huge market in China, its competition is just as fierce. How to succeed in the Chinese e-commerce market? It is important to choose the right promotion platform.


Baidu is one of the best choices for e-commerce brands.

Most Chinese users are used to shopping on Baidu. According to Baidu's data, there are more than 60 million users to search for products they need on Baidu. More than 100 million users share others with what they bought on Baidu. And half a million customers made their purchases on Baidu every day.


Baidu Full-link E-commerce Marketing


From awareness to decision, Baidu can reach everyone at the different stages of the purchase journey with its rich ads resources. 3 advantages of Baidu can help brands to grow their online businesses.

Precise Product Match


Based on big data, Baidu has built a complete matching mechanism between products and search keywords, covering nearly 2 billion products and 40,000 keywords, which means customers can find products they want on Baidu while brands can reach as many potential customers as possible to drive sales.

For example, if a person searches for "apple smartphone", the search results will include all core keywords (iPhone, iPhone13...) and long&short tail keywords (iPhone 13 review, is it worth buying iPhone 13...).


Multiple Promotion Channels


Brands can expect to promote their products through various channels on Baidu.


01 Search


02 Search+


03 Feeds



04 Content Marketing


05 Knowledge Marketing




Precise Audience Targeting


With Baidu AI, Baidu has created 2 million audience segmentation from 1 billion users, which can help brands easily find their in-market audiences on Baidu.


Furthermore, Baidu will show your products to people who are highly likely to buy through exact matching of your product attributes to audience intent.


*Source: Baidu Marketing

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